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Stories

01 · Brand Philosophy

A World Seen by Hand

We believe that everything made by hand connects
people with people, and one world with another.

SONBOM creates new worlds with our hands.

SONBOM brand

02 · About

About SONBOM

SONBOM brings content from the virtual world into the real world.

We understand the entire journey, from content creation to publication.

SONBOM workspace
SONBOM design work
SONBOM editorial work

03 · Origin

How SONBOM Began

SONBOM began by scanning and restoring comic books. We later expanded into translating and editing comics and webtoons for overseas publishing, and designing everything from promotional materials to printed books.

As our work continued, we repeatedly encountered challenges that design alone could not solve.

Design created without considering publishing and print could never reach its full potential. Turning comics and webtoons into printed books often led to countless revisions and unexpected challenges.

Then we asked ourselves a different question.

"How far should we think before we begin?"
SONBOM history 1
SONBOM history 2

How We Work

This standard is the starting point for all work SONBOM has done.

  1. 01 We start by understanding the content

    We prioritize substance over format, and purpose over trends.

    Understanding content
  2. 02 We design with publishing in mind

    We consider printing, distribution, and the reading experience.

    Publishing-focused design
  3. 03 We share the process

    We share interim results and decision criteria transparently.

    Sharing the process
  4. 04 We let the work speak for itself

    We prove ourselves through quality, not excessive explanation.

    Results
  5. 05 We think from the client's perspective

    We work with the mindset that ‘deadlines are life, quality is integrity.’

    Client perspective

What We Do

SONBOM works across these areas.

  • Publishing and content design

    Design

    Publishing & Content
    Design

  • Comics and webtoon collected editions

    Comics

    Comics & Webtoons
    Print Book Production & Publishing

  • Localization and translation

    Localization

    Comics & Webtoons
    Localization, Translation & Editing

  • Direct publishing

    Publishing

    In-house Publishing
    Project Management

These areas may appear separate, but they are all connected as part of one continuous process.
SONBOM's goal is not to produce content quickly, but to get it right.

Corporate Identity (CI)

Official Company Name
SONBOM Inc.
Official Brand Name
SONBOM
Slogan
A World Seen by Hand
Logotype
The logotype symbolizes the warmth of human touch and the vitality of creation, embodying SONBOM's philosophy of sincerity and continuity.
Primary Logo
SONBOM CI on light background
Primary Logo
SONBOM CI on orange background
FontType
Noto Sans CJK KR Black
Letter spacing
-75
RGB
255 · 102 · 0
HEX
#ff6600
CMYK
0 · 73 · 93 · 0

Brand Identity (BI)

Official Brand Name
SONBOM BOOKS
Logotype
The logotype evokes both comics and books, reflecting the publishing philosophy of SONBOM BOOKS: playfulness, integrity, and diversity.
Primary Logo
SONBOM BOOKS BI on light background
Primary Logo
SONBOM BOOKS BI on orange background
RGB
255 · 102 · 0
HEX
#ff6600
CMYK
0 · 73 · 93 · 0

Our Journey

  • 2026

    • Selected as a Promotional Support Partner for KOCCA's Comics & Webtoon Translation and Overseas Export Support Program
  • 2025

    • Awarded KOCCA's Comics & Webtoon Translation and Overseas Export Support Contract
  • 2024

    • Awarded KOCCA's Comics & Webtoon Export Support Contract (Translation & Promotional Materials)
  • 2023

    • Incorporated as SONBOM Inc.
    • Selected as an Outstanding Resident Company at the Bucheon Webtoon Convergence Center
    • Where Darkness Lifted  received the Minister of Culture, Sports and Tourism Award at the Korea Content Awards
  • 2019

    • Published the first title under SONBOM BOOKS
    • Your Letter  selected as Book of the Year and recipient of the Today's Korean Comics Award
  • 2018

    • Launched SONBOM BOOKS
    • Registered as a Printing Company
  • 2016

    • Became a Resident Company at Gyeonggi Content Agency
    • Launched Webtoon Book Design Services
  • 2015

    • Certified as an Industrial Design Company by the Korea Institute of Design Promotion (KIDP)
  • 2012

    • Launched editorial design services for comic book publishing
  • 2011

    • Launched Webtoon Localization Services
    • Launched Editorial Design Services for Publishing and Print
    • Registered as a Publisher
  • 2009

    • Became a Resident Company at the Korea Manhwa Contents Agency
  • 2008

    • Established a Design Division and Launched Advertising Design Services
  • 2002

    • Founded SONBOM
    • Launched Digital Comic Scanning, Restoration, and Editorial Services