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Stories

01 · Brand Philosophy

A World Seen Through Hands

A belief that everything we do with our hands
connects people to people, 
and worlds to worlds

SONBOM builds a new world with our own hands.

SONBOM brand

02 · About

About SONBOM

SONBOM brings content from the virtual world into the real world.

We are a team that understands the full journey from content creation to finished books.

SONBOM workspace
SONBOM design work
SONBOM editorial work

03 · Origin

How SONBOM Began

SONBOM started by scanning and retouching comic books. We translated and edited comics and webtoons for overseas export, and continued with design work from promotional materials to collected editions.

As our work continued, we repeatedly faced problems that design alone could not solve.

Design created without publishing and printing in mind lacked polish, and the process of turning comics and webtoons into printed books led to countless errors and trial and error.

So SONBOM changed the question.

“How far ahead should we think before we begin this work?”
SONBOM history 1
SONBOM history 2

How We Work

This standard is the starting point for all work SONBOM has done.

  1. 01 We start by understanding the content

    We prioritize substance over format, and purpose over trends.

    Understanding content
  2. 02 We design with publishing in mind

    We consider printing, distribution, and the reading experience.

    Publishing-focused design
  3. 03 We share the process

    We share interim results and decision criteria transparently.

    Sharing the process
  4. 04 We let the work speak for itself

    We prove ourselves through quality, not excessive explanation.

    Results
  5. 05 We think from the client's perspective

    We work with the mindset that ‘deadlines are life, quality is integrity.’

    Client perspective

What We Do

SONBOM works across the following areas.

  • Publishing and content design

    Design

    Publishing & Content
    Design

  • Comics and webtoon collected editions

    Comics

    Comics & Webtoon
    Collected Editions & Publishing

  • Localization and translation

    Localization

    Comics & Webtoon
    Localization & Editing

  • Direct publishing

    Publishing

    Direct Publishing
    Project Management

These areas may appear separate, but they connect within a single flow.
SONBOM is not a team that creates content quickly, but a team that completes it properly.

Corporate Identity (CI)

Official Company Name
SONBOM Inc.
Official Brand Name
SONBOM
Slogan
"A World Seen Through Hands"
Logotype
It symbolizes the warmth of human hands and the vitality of creation, embodying SONBOM's philosophy of honesty and continuity.
Primary Logo
SONBOM CI on light background
Primary Logo
SONBOM CI on orange background
FontType
Noto Sans CJK KR Black
Letter spacing
-75
RGB
255 · 102 · 0
HEX
#ff6600
CMYK
0 · 73 · 93 · 0

Brand Identity (BI)

Official Brand Name
SONBOM BOOKS
Logotype
It visualizes comics and books, expressing the publishing philosophy of SONBOM BOOKS—fun, immediacy, and diversity.
Primary Logo
SONBOM BOOKS BI on light background
Primary Logo
SONBOM BOOKS BI on orange background
RGB
255 · 102 · 0
HEX
#ff6600
CMYK
0 · 73 · 93 · 0

Our Journey

  • 2026

    • Selected as a promotional support supplier for the Korea Creative Content Agency (KOCCA) 2026 Comics & Webtoon Translation and Overseas Export Support commissioned project
  • 2025

    • Awarded the Korea Creative Content Agency (KOCCA) 2025 Comics & Webtoon Translation and Overseas Export Support commissioned project
  • 2024

    • Awarded the Korea Creative Content Agency (KOCCA) 2024 Comics & Webtoon Export Support (translation and promotional materials production) commissioned project
  • 2023

    • Established and converted to SONBOM Inc.
    • Selected as an outstanding company at the Bucheon Webtoon Convergence Center
    • Collected edition of Where Darkness Lifted (Eodumi Geothin Jarie) received the Minister of Culture, Sports and Tourism Award at the Korea Content Awards
  • 2019

    • Published the first SONBOM BOOKS title
    • Collected edition of Letter of Yeon (Yeonui Pyeonji) selected for Book of the Year and Today's Korean Comics Award, among others
  • 2018

    • Launched ‘SONBOM BOOKS,’ a comics-focused publishing content business
    • Registered as a printing company
  • 2016

    • Joined the Gyeonggi Content Agency
    • Launched webtoon book design services
  • 2015

    • Certified as an industrial design specialist company (Korea Institute of Design Promotion)
  • 2012

    • Editorial design for publishing-focused comics
  • 2011

    • Launched webtoon localization services
    • Launched publishing and print editorial design services
    • Registered as a publisher
  • 2009

    • Joined the Korea Manhwa Contents Agency
  • 2008

    • Established a design division and launched advertising design services
  • 2002

    • Founded SONBOM
    • Launched digital scanned-comics processing and editorial services